Experience

DraftKings | Boston, MA | Jan 2022 –Present

Lead Copywriter

  • Oversee and guide creative for our sports vertical, DraftKings’ largest lane of work.

  • Manage a team of copywriters, art directors, and designers.

  • Develop marketing strategy for NFT drops, new casino games, and the new sports seasons.

  • Work with internal stakeholders to help make DraftKings Casino and Marketplace the #1 brand in their category.

Brands that I work on: DraftKings Sportsbook, DraftKings Casino, DraftKings Marketplace

DraftKings | Boston, MA | August 2018– December 2021

Senior Copywriter

  • Turned betting jargon into simple and concise statements.

  • Worked on broadcast, growth, CRM, and social projects.

  • Pitched new business and brand ideas for elevated creative.

Brands that I work on: DraftKings DFS, DraftKings Sportsbook, DraftKings Casino

EF Ultimate Break | Cambridge, MA | January 2017–August 2018

Senior Copywriter

  • Turned complex strategies into easy to understand ideas.

  • Managed and mentored a team of junior writers, interns, and freelancers.

  • Created brand voice and style guides.

  • Edited, proofread, and ensured consistent brand voice in everything.

  • Churned out innovative concepts across various digital platforms.

Brands that I work on: EF Ultimate Break

EF Education First: The Studio | Cambridge, MA | December 2012–December 2016

Copywriter

  • Concepted and developed content and creative campaigns across a variety of media, from traditional to digital.

  • Pitched new marketing campaigns to marketing partners, department heads, and the CEO of EF.

  • Led UX copywriting efforts for web-based customer acquisition.

  • Collaborated with a variety of people including Art Directors, junior writers and designers, developers, and producers.

  • Honed my backspin serve in ping pong.

Brands that I work on: EF Educational Tours, EF Explore America, EF College Study Tours

Response Marketing | New Haven, CT | December 2010–December 2012

Copywriter

  • Directed creative strategy and execution on multiple accounts.

  • Concepted and wrote digital, print, radio, direct mail, web, video, and banner ads.

  • Participated in and led brainstorms to solve business challenges.

  • Ate my weight in New Haven pizza on a weekly basis.

Brands that I've worked on: Stanley Black & Decker, PROTO, Logitech, McAfee, University of New Haven, VUDU, NETGEAR, NuCompass.

Education

Michigan State University, Bachelor of Arts, Advertising

ETC.

  • Work recognized by OMA, Hatch, the Davey Awards, and by Grandma.

  • Improv comedy student, pub trivia master.

  • Not a dog dad, just a regular ol’ human dad.